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MEDIA

• Streaming video and audio
• Asthma
• Tobacco
• Lung Health
• Special Events
• FOR MEDIA USE
  • Radio PSAs for Asthma Walk (text)
  • Video PSAs
  • Print PSAs
• Video library
• e-Newsletter

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Streaming video and audio

Please note that because of their size, the streaming video and audio files on this page are better suited for broadband than dial-up.

Please note that the download time depends on various factors, such as time of day, etc.

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Asthma

• VIDEO: Comcast Local Edition, May 2006 Beryl Shaw, American Lung Association Health Educator, and Mikey Kamienski, Event Coordinator, discuss asthma in the San Francisco Bay Area and how the community can help.

Courtesy of Comcast Local Edition

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• VIDEO: Ethnic Health America, September 23, 2005 Sandra Sanchez, Health Educator for the American Lung Association of the East Bay, shares her asthma expertise on Ethnic Health America, a 30-minute show that airs around the nation. (excerpt).

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• VIDEO: TV30 News, August 24, 2005 Tri-Valley TV stations reports from Camp Breathe Easy, an annual camp in Livermore for East Bay children with asthma. The camp is organized by the American Lung Association of the East Bay and its community partners.

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• VIDEO: Comcast Local Edition, June 2005 Marrianna Issacs, Asthma Walk participant from Calpine, and Julie West from the American Lung Association of the East Bay, interviewed about Asthma Walk.

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• VIDEO: Comcast Local Edition, May 2005 Meet Karen Fulton, President and CEO, and Adam Davis, Asthma Program Director, both from the American Lung Association of the East Bay.

Courtesy of Comcast Local Edition.

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• AUDIO: Asthma & Your Child’s Health - Childhood Matters radio show (May 1, 2005). Interview with Dr. Harold Farber, member Board of Directors, Associate Chief of Pediatrics at Kaiser Vallejo, and author of Control Your Child's Asthma and Beryl Shaw, a Nurse Health Educator from the American Lung Association of the East Bay.

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• VIDEO: Public Service Announcements, Fall of 2004 Making sure to have a presence where the local East Bay community congregates is an important feature of our outreach efforts, e.g. through Public Service Announcements at local movie theaters.

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• VIDEO: KRON-4, New approach to asthma, February 2004 This local news report provides a glimpse into one of our many local asthma education and management programs for East Bay kids. Courtesy of KRON-4.

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• VIDEO: Indoor Air Quality, Tools for Schools Walkthrough This video presents a virtual walkthrough of schools determined to find out what they can do to improve the indoor air quality of their students.

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Tobacco

• AUDIO: Serena Chen, Policy Director, interviewed on KGO radio about the dangers of secondhand smoke to children (June 29, 2006)

 

• VIDEO: Comcast Local Edition, May 2006 Serena Chen, Policy Director, discusses the dangers of secondhand smoke to public health.

Courtesy of Comcast Local Edition

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• VIDEO: California Air Resources Board identifies second-hand smoke as a Toxic Air Contaminant (KPIX - January 26, 2006)

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• VIDEO: Comcast Local Edition, December 2005 Director of Tobacco Programs, Arleen Francisco, and former smoker Nancy Threatt talk about American Lung Association cessation resources, including the online program Freedom from Smoking.

Courtesy of Comcast Local Edition.

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• AUDIO: Radio PSA with information for people ready to quit smoking (STAR 101.3 - Fall of 2005).

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• VIDEO: Dana Reeve, widow of Christopher Reeve, diagnosed with lung cancer Serena Chen, Policy Director, on the nation's leading cause of cancer death (KTVU - August 9, 2005).

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• VIDEO: Peter Jennings of ABC News dies of lung cancer Karen Fulton, President and CEO, discusses American Lung Association’s unwavering commitment to lung health (August 8, 2005).

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• VIDEO: City of San Francisco Tobacco-Ban Takes Effect The American Lung Association of the East Bay interviewed by KTVU about the San Francisco tobacco-ban that took effect on July 1, 2005.

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• VIDEO: Fresh Air for Little Noses See firsthand our program designed to protect preschoolers from secondhand smoke.

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Meet Captain Clean Air AUDIO: Five-minute puppet show from Fresh Air for Little Noses. AUDIO: Cigarettes are yucky! Song for pre-schoolers from the above puppet show.

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• VIDEO: Master Settlement Agreement grantees Our involvement in the Alameda County Tobacco Control Coalition includes the administration of a grant program for local tobacco-control programs, e.g. those appearing in this video.

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• AUDIO: Alameda Tobacco Control Coalition, Youth 2 Youth - Smoke Free & Happy (MP3) One of the local tobacco-control programs funded by the Master Settlement Agreement used music to involve youth in its tobacco-control efforts. This music was eventually included on a CD published by the coalition.

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  All ten tracks as one MP3 file (25 minutes)

1. Smokers Mix

2. Smoke free & Happy

3. Fire

4. You Ain't Gotta Do It

5. Dead before U Know It

6. Don't Give Up

7. Weed is Greed

8. Just Say No

9. The Body

10. Livin' Clean

The music CD made possible by funds received from Alameda County Health Care Services Agency, Public Health Department Tobacco Master Settlement Funds.

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Lung Health

• VIDEO: KPIX / CBS5 - November 4, 2005 News piece about the American Lung Association Flu Shot Locator.

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• VIDEO: The Unseen Giant - The American Lung Association Research Program Get an inside look into some of the research that the American Lung Association makes possible.

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• VIDEO: The Many Faces of Lung Disease Get to know some of the many people who every year are affected by lung disease.

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• VIDEO: 100th Anniversary Since 1904, the American Lung Association has been working to promote everyone's lung health. Join us as we look back at a century of Hope, Determination, Action and Change.

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• AUDIO: East Bay Focus (July 24, 2005) 15-minute interview with Karen Fulton, President and CEO of American Lung Association of the East Bay. Courtesy of the Clear Channel.

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• AUDIO: Helping Your Hometown! (May 2005) Every week, the Tri-Valley radio station 101.7 KKIQ features public service organizations that they think deserve some extra special attention. This "get-to-know-you" session was played back on the air throughout the last week of May 2005. Courtesy of 101.7 KKIQ.

  

Special Events

• AUDIO: Asthma Walk interview on KPFA (September 19, 2005) Lauren Wondolowski, Health Educator at the American Lung Association of the East Bay, discusses Asthma Walk with Rachel Bryant on About Health, a one-hour radio program airing on KPFA 94.1 FM in Berkeley.

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• AUDIO: Asthma Walk interview on LIVE 105 (September 2005) 105 Julie West from the American Lung Association of the East Bay interviewed about Asthma Walk. Courtesy of Live 105.

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• VIDEO: Blow the Whistle on Asthma (2005) Every year, thousands of people gather around the country to take part in the national Asthma Walk, an event that helps raised money for asthma programs and research, as well as awareness about the disease.

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• VIDEO: Asthma Walk 2004, tribute to the walkers The 2004 East Bay Asthma Walk was unprecedented success in terms of the number of walkers and total money raised. This one-minute slide-show is dedicated to all the local lung champions that made the walk the success that it was.

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FOR MEDIA USE

Bay Area Asthma Walks will take place on September 30, 2006. The following file includes four text versions of a radio PSA (30, 20, 15, and 10 seconds).

2006 Asthma Walk radio PSAs, text (PDF)

Note to Media: To order free copies of any of the following PSAs, visit www.thenewsmarket.com/ala or contact Patrik Nylund at 510-893-5474 or pnylund@alaebay.org.

Please note that the NewsMarket also provides b-roll.

	2006 Bay Area Asthma Walk (air before September 30, 2006) Please note that the San Francisco Bay Area version of this PSA is only available through Patrik Nylund
	The poet (tobacco PSA)
	The runner (tobacco PSA)
	Merrin Dungey (tobacco PSA)
	Kissing an ashtray (tobacco PSA)
	Carol Burnett PSA, one of three
	Carol Burnett PSA, two of three
	Carol Burnett PSA, three of three
	Mission Responsible PSA
	Asthma PSA

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Print PSAs for media use

These print PSAs are available for media use. Please note that additional print PSAs are available on the American Lung Association of California website.

Questions? Please contact Patrik Nylund at 510-893-5474 or pnylund@alaebay.org.

	The American Lung Association has long funded vital research on the causes and treatments for lung disease. It is the foremost defender of the Clean Air Act and laws that protect citizens from secondhand smoke. It teaches children the dangers of tobacco use and helps teenage and adult smokers overcome addiction. It educates children and adults living with lung diseases on managing their condition. With the generous support of the public, the American Lung Association is… Improving Life, One Breath at a Time Click here to download as PDF
	Questions about Lung Health? FREE Counseling with our Registered Nurses, Respiratory Therapists & Quit-Smoking Specialists American Lung Association Lung HelpLine 1-800-LUNGUSA Click here to download as PDF
	The American Lung Association has long funded vital research on the causes and treatments for lung disease. It is the foremost defender of the Clean Air Act and laws that protect citizens from secondhand smoke. The American Lung Association teaches children the dangers of tobacco use and helps teenage and adult smokers overcome addiction. It educates children and adults living with lung diseases on managing their condition. With the generous support of the public, the American Lung Association is “Improving life, one breath at a time”. Click here to download as PDF
	Blow the Whistle on Asthma! Come walk with the American Lung Association and make a difference in the lives of people affected by asthma. Click here to download as PDF

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Video library

The American Lung Association of the East Bay hosts a lending library that maintains books, videos, cassette tapes and other library materials for an individual, group, school, institution, etc. We provide this service to the community at no cost.

Please call us toll-free at 1-800-LUNG-USA for more information or to reserve a video.

Video library catalogue (Excel)*

Video library catalogue (PDF)*

Need Adobe Reader? Click here to download.

* More titles coming soon.

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e-Newsletter

The American Lung Association of the East Bay launched an e-newsletter in early 2005.

The e-newsletter will not replace our regular, printed newsletter, but serve as an additional tool in our effort to keep the community informed about lung health related matters.

• April 2004 e-Breathing Partners
• Fall 2004 e-Breathing Partners, Special Inaugural Edition

Sign up for the e-newsletter now!

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Updated Friday June 30, 2006

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The mission of the American Lung Association
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